Never underestimate the power of conservative branding.
Since their early days I recognized Moms for Liberty and Make America Healthy Again (MAHA) for what they are— highly organized, politically savvy, and dangerously underestimated by the left. While many Democrats brushed them off as fringe or unserious, I knew they were building real political power. And just last week, those two forces, Moms for Liberty and MAHA, sat together at a roundtable inside the Eisenhower Executive Office Building, shoulder to shoulder, legitimized at the highest levels of Republican politics.