The New Right’s Cult of Domesticity
How conservatives use feminine identity as a political weapon
Over the last decade I have spent many hours of my life trying to implore political elites to see the power of Instagram to shape politics. For years, it was dismissed as a platform where women just shared pictures of their babies and links to buy shoes.
I was hoping that point of view would shift during the Trump administration when I first started seeing QAnon conspiracies circulating in gorgeously filtered content that perfectly matched the aesthetics of the platform. The conservative ecosystem's use of the tool to persuade and politically galvanize women has since grown to include Moms For Liberty, MAHA, tradwives and the mean/hots of MAGA.
While there is an economic driver to all of this (the MLM/MAGA mom Venn diagram is often close to a circle) there is a critical political story that often gets lost.
In the same way men with podcasts impacted the 2024 election, I think women with large social followings will drive big changes in 2028.
There is a cogent theory of “feminism” being pr…